By Tom Johnson
Do you know how new customers hear about you?
Do you aggressively go after new customers?
How do you do it?
Who is your competition?
What do you offer that your competitor doesn’t?
Who does the most business?
How do you attract new families that move into the area?
How old is your existing sign?
Does it project the image that you want customers to see?
Is your business well known in the community?
Would you like to save a lot of money on your advertising costs?
“If you do not know where you are, do not be surprised when you do not reach your goals.” ~Buddy Swisshelm
