How do You – Signtronix

How do YOU write success?

“Take 2”

Everyone responded so well to our Kansas City Stories that we are privileged to have more published this month. The upcoming Kansas City Jamboree Story Contest is still going on. If you have stories, like these, from your own career, submit them ASAP! The prizes are going to be great and the benefits of sharing experiences is priceless.

Kozell Boren made his first sign sale to White City Diner on January 12, 1958. It was the Icebreaker that started a legacy. At that time, White City Diner had a neon sign on their roof and Kozy added our “ARROW” sign that attached to it. From Arrow signs all the way to our newest products like the Crystal-lite and Money Magnets, the customers have only benefitted from each and every sign sold in the last 50 years. The lower photo was taken in 1975, 17 years after Kozy first placed a sign there. Steve Ingemi called on the Diner in September of 1975 and sold them our 480-3 with a Glo-Ball. The photo features Steve Ingemi with the very happy owner of White City Diner. What does this tell you about calling on businesses who already have a Signtronix sign? There is always room for one more!

“A customer of mine purchased a building in 1973, invested an incredible amount of money remodeling it and creating a magnificent Coin Laundry. The location was perfect; it was just outside Boston in a multi-family neighborhood. He knew he needed signs but thought any sign would do, so he purchased two flush mount 1’x10’ custom signs with painted on lettering from a local custom sign shop. These signs cost 900 each and in 1973 that was a lot of money.

He was in business – nothing could stop him now. He entered his Laundry in the Maytag National Coin-Op Beautiful contest and won. This is going to be a real money maker for sure, the business is beautiful, the grand opening was a big success, and the neighborhood loved the facility. (continued on the right)

For several months they did everything they could to promote their business, local newspaper advertising, radio ads, numerous promotions, but nothing made them profitable. About that time a new Gulf Salesman who had been selling signs for about 6 months was seeing incredible results for his sign customers. People were increasing their business 20%-30%-60% and over 100%. I was that salesman and I was also the owner of that Laundromat. Even though I already invested 1,800 in signs, I sat down and ordered myself a Gulf Sign. What a knucklehead! What took me so long to order that sign? I wasn’t even smart enough to ask for a special price from my company – I just wanted the results my customers were getting.

I put the sign on a rush delivery and received it about a month later. My friend and I put up that beautiful Dash 3-marquee on a Saturday morning, 4 bolts – one wire – it was as simple as ABC. I had no doubt this was the answer. Immediately after the first month our business was up by 35% = Cha Ching all profit. We enjoyed a steady growth because of that sign and stopped the radio and newspaper advertising and eventually we sold the business for a substantial profit. You wonder why I am so passionate about signs? That’s the reason; because I am a living example of the difference a Signtronix Sign makes. I wonder how disastrous the results would have been had I not bought the sign.

You would love to be with me when business owners try to tell me that “Signs Don’t Work”! I have NEVER had any doubt as to the power and incredible effect signs have on businesses – but then, why would I?

Hard working and highly successful Arkansas Diamond DM Kirnan Lewis and his lovely wife, Pixie, decided to take one “Day Off” to catch up on some chores missed while they were gone on a road trip. While on his tractor clearing brush, Kirnan heard his phone ring. The Pastor of a Church about 40 miles away was calling about a 4 line Color EMC Kirnan had placed at a Restaurant, and wanted to get ‘some pricing’. Quickly, Kirnan told him he would have to do a ‘site survey’ before he could really give him the info he needed. “Is there a time I could meet with you in the next few days?” Kirnan asked. “I can meet you in 45 MINUTES!” the pastor replied. Explaining that he would be in his work clothes, Kirnan agreed to drive the 40 miles and be at the Church in 45 minutes.

Kirnan remembered Tom Johnson’s words: “Treat Referrals Like GOLD!”

Pixie agreed to give up part of her day with her husband, and was especially grateful she did when Kirnan came home at 10:30pm with a contract for a custom Model 58 and an 8ft Tri-Color EMC! The check for 2500 was a nice bonus too!

The moral of this story is: WHEN SCHEDULED TO WORK…..WORK! WHEN A DAY OFF IS SCHEDULED, DONT WORK. “I completely agree” Kirnan wrote. “But even on your ‘day off’, always be prepared to work”.