Marketing Your Business with the Right Sign

The importance of a good business sign tends to get underestimated. People make excuses as to why they do not need to have a sign for their business like people already know where they are located. As demonstrated by a California car wash, it is possible for you to get instant results without utilizing expensive marketing techniques like TV. While other marketing solutions give you the ability to get results quickly, the sales come at higher cost causing your ROI to drop.

As the car wash business owner shows, it is possible to make an increase in business simply by having a Signtronix LED sign in front of your business. This is important not just to get people to stop in to your business, but you will notice an increase in the amount of requests which are made for products or services that are mentioned on your LED sign. This is shown in the video from the California car wash where they increased sales just by mentioning a special on their sign.

The results the business location enjoyed simply by installing a Signtronix sign made it possible to stop other more costly kinds of advertising. They simply did not need to spend extra advertising dollars because the sign they had in front of the business is doing the job. Any advertising or marketing tool that can increase sales while decreasing costs will have a positive impact on your businesses bottom line. Adding a new Signtronix LED sign is one of the least expensive, most effective forms of advertising available today.

Since we have had our sign displayed in our window, we have enjoyed a lot of positive feedback. We have been in business for 40 years and are well known throughout our community. Most of our customers have done business with us for quite a few years, but I will say they have noticed the sign.

Some of the new customers we talked with noticed on the sign that we were a pawn shop and decided to stop in since several had never been in a pawn shop before. Also, the ability to advertise our specials and remind people that they can buy items from us at a reduced price is very nice.

Overall, I am happy with the Signtronix sign. I change it frequently to advertise various items I want to have on special and to let people know who we are. The money that is invested in the sign really equals out to only a few ads on TV or in the newspaper. The sign is a lot better value for our advertising dollar.

Mary Hatfield
Del-Rich Loan Company
Davenport Iowa