The importance of a good business sign tends to get underestimated. People make excuses as to why they do not need to have a sign for their business like people already know where they are located. As demonstrated by a California car wash, it is possible for you to get instant results without utilizing expensive marketing techniques like TV. While other marketing solutions give you the ability to get results quickly, the sales come at higher cost causing your ROI to drop.
As the car wash business owner shows, it is possible to make an increase in business simply by having a Signtronix LED sign in front of your business. This is important not just to get people to stop in to your business, but you will notice an increase in the amount of requests which are made for products or services that are mentioned on your LED sign. This is shown in the video from the California car wash where they increased sales just by mentioning a special on their sign.
The results the business location enjoyed simply by installing a Signtronix sign made it possible to stop other more costly kinds of advertising. They simply did not need to spend extra advertising dollars because the sign they had in front of the business is doing the job. Any advertising or marketing tool that can increase sales while decreasing costs will have a positive impact on your businesses bottom line. Adding a new Signtronix LED sign is one of the least expensive, most effective forms of advertising available today.
Over and over again, it is proven the importance of a good sign for a business. A good sign has the ability to do so much more than just tell people where your business is. This can be seen in the model where a local restaurant invested in a $6,000 sign. They did not believe they needed the sign because the people who ate there regularly knew where they were at.
The problem was before getting a good sign, no one else had any idea where they were at. The Signtronix sign which was installed on the front of the restaurant made it possible to realize an increase in sales. The increase in sales was not just by a little bit. In fact, over a four year period, the restaurant was able to enjoy an increase in business of 322%. This is significant for any business no matter what the investment. When you consider the fact the investment was made one time, it is even more impressive. You can watch a video on how these results were produced by visiting the Signtronix Reviews page on this website.
The change in sales can be directly attributed to the Signtronix signs. This is evident in the fact the local restaurant did not change anything else about their business. They did not even make a change to the menu. The only thing which helped them to have the potential for growth was to add a sign to let people know they are there. This has allowed the restaurant to expand and continue to realize better profits.
Can I quote you? Heck Yes! Recent quotes from customers in the area.
We want to thank you all at Signtronix. Our sign has given us more exposure than I thought, especially at night. With it lit up, people see it and it only. Thanks for your help, business has definitely picked up!
When we installed the sign in early summer we did a survey of about 20 people. We asked if they had seen the new sign. At least 1 in 3 said they noticed the new sign. Our business is increasing every year. We opened in May!
The sign has helped some. I appreciate the help it has been. We have increased traffic in the store. Hopefully sales will go way up. Thank you.
The Signtronix sign I purchased is an extra addition to my business, which I have had numerous compliments on. It stands out as well as new, while adding new customers. My new sign is a most valuable asset to my new business. If it were not for the sign, many customers would not know where we are located and not be our customers.
We would just like to take a few moments to thank you for introducing my small business to such an affordable and efficient form of advertisement. Since installing our sign, we have seen a significant increase in traffic flow and overall sales. Many customers have commented on the sign and some have admitted to never noticing our café and our various offerings until seeing the sign.
The sign has provided us an easy means of getting in touch with our patrons. Even something as simple as “Happy Holidays” makes a huge difference and it makes us feel closer to our customers. Thank you so much for your innovative and affordable product.
On premise signage is both effective and economical; it is a powerful marketing tool for making the most of advertising dollars to reach potential customers. Another way signs bring value to a business is by providing a good return on investment. Our first case study is Frenchy’s Bistro. It was a small store front restaurant on a busy street that looked like this; can you guess where it is? Well neither could their customers, they would literally drive right by. If you wanted friends to meet you for lunch at Frenchy’s, you would have to tell them the address and give them directions, but you knew that wouldn’t be enough. So the last thing you’d say is, it’s near the paint store.
Anyway, back to Frenchy’s, if you can find it, let me give you some help. Unfortunately, like many small business owners, Frenchy’s Bistro assumed their customers already knew where they were, and therefore felt they did not need a sign. In 1997, they had a yearly growth income just above $250,000, but they were only marginally profitable, worse, income had stabilized. A friend and patron convinced them to invest in a V shaped Signtronix sign for $6000.00, in comparison, the new sign, while small, was far more visible than the old one.
In the first year after the new sign was installed, Frenchy’s sales increased by 16%, in the second year with the new sign, sales jumped an additional 32%. Now mind you, Frenchy’s did nothing else to the business to attribute this increase, they didn’t do any extra advertising, they didn’t change the menu or add any specials, the only thing that changed was the Signtronix sign. In 2 years a sign costing $6000.00, led to almost $200,000 in additional revenue. Incidentally, while Frenchy’s was experiencing this new found success, one of its neighbors failed, can you guess which business it was? That’s right, the one next door, and the one with a sign that was barely visible.
So Frenchy’s expanded, but now that they understood the value of signage, and had experienced the impact it had on their bottom line, they added a larger Signtronix V sign and refinished the storefront to enhance their street presence even more. Following the expansion, Frenchy’s gross income increased 37%, and after a full year with the new larger V sign, Frenchy’s income had grown an additional 34%, for a total gross above $823,000. In 4 short years, they increased revenue 322%. They started with 25 feet of store frontage, virtually no sign and sales plateauing at $250,000.
Well this was obviously good for business, and added bonus was that it also benefited the city. Frenchy’s took an old eye sore of a building and transformed it into something cohesive and attractive, improving the community esthetic, oh, and there was all that additional tax revenue of course. It’s difficult to quantify the exact value of signage, but when a sign can increase revenue while cutting costs, it’s worth every penny and more.
Those are just a few examples of how the right use of signage can benefit business. The value of signage lies in its marketing ability. When a sign is viewed not just as a marker, but as a powerful marketing tool, its hidden potential is tapped, and its full value is realized. Not just for the business that owns it, but for the customers it communicates with and to the city where it’s located. Thank you