We would just like to take a few moments to thank you for introducing my small business to such an affordable and efficient form of advertisement. Since installing our sign, we have seen a significant increase in traffic flow and overall sales. Many customers have commented on the sign and some have admitted to never noticing our café and our various offerings until seeing the sign.
The sign has provided us an easy means of getting in touch with our patrons. Even something as simple as “Happy Holidays” makes a huge difference and it makes us feel closer to our customers. Thank you so much for your innovative and affordable product.
On premise signage is both effective and economical; it is a powerful marketing tool for making the most of advertising dollars to reach potential customers. Another way signs bring value to a business is by providing a good return on investment. Our first case study is Frenchy’s Bistro. It was a small store front restaurant on a busy street that looked like this; can you guess where it is? Well neither could their customers, they would literally drive right by. If you wanted friends to meet you for lunch at Frenchy’s, you would have to tell them the address and give them directions, but you knew that wouldn’t be enough. So the last thing you’d say is, it’s near the paint store.
Anyway, back to Frenchy’s, if you can find it, let me give you some help. Unfortunately, like many small business owners, Frenchy’s Bistro assumed their customers already knew where they were, and therefore felt they did not need a sign. In 1997, they had a yearly growth income just above $250,000, but they were only marginally profitable, worse, income had stabilized. A friend and patron convinced them to invest in a V shaped Signtronix sign for $6000.00, in comparison, the new sign, while small, was far more visible than the old one.
In the first year after the new sign was installed, Frenchy’s sales increased by 16%, in the second year with the new sign, sales jumped an additional 32%. Now mind you, Frenchy’s did nothing else to the business to attribute this increase, they didn’t do any extra advertising, they didn’t change the menu or add any specials, the only thing that changed was the Signtronix sign. In 2 years a sign costing $6000.00, led to almost $200,000 in additional revenue. Incidentally, while Frenchy’s was experiencing this new found success, one of its neighbors failed, can you guess which business it was? That’s right, the one next door, and the one with a sign that was barely visible.
So Frenchy’s expanded, but now that they understood the value of signage, and had experienced the impact it had on their bottom line, they added a larger Signtronix V sign and refinished the storefront to enhance their street presence even more. Following the expansion, Frenchy’s gross income increased 37%, and after a full year with the new larger V sign, Frenchy’s income had grown an additional 34%, for a total gross above $823,000. In 4 short years, they increased revenue 322%. They started with 25 feet of store frontage, virtually no sign and sales plateauing at $250,000.
Well this was obviously good for business, and added bonus was that it also benefited the city. Frenchy’s took an old eye sore of a building and transformed it into something cohesive and attractive, improving the community esthetic, oh, and there was all that additional tax revenue of course. It’s difficult to quantify the exact value of signage, but when a sign can increase revenue while cutting costs, it’s worth every penny and more.
Those are just a few examples of how the right use of signage can benefit business. The value of signage lies in its marketing ability. When a sign is viewed not just as a marker, but as a powerful marketing tool, its hidden potential is tapped, and its full value is realized. Not just for the business that owns it, but for the customers it communicates with and to the city where it’s located. Thank you
I’ll have to admit, I was a bit skeptical when the salesman from Signtronix first approached me. I don’t usually give sales people the time of day when they walk in the door just before our busy lunch hour. He was very lucky he caught me on a good day.
After he went through his presentation, the quoted the price, I was a whole lot skeptical. At that time he introduced Main Street America Showcase. Now this was more in the ballpark of my price range. Still a little scary, an agreement to the purchase of our sign was made, although it was not an easy sale for your representative.
I believe that the impact so far is exactly what I expected, not a huge response; but it has only been 1 month since it was installed. My locals have made many comments on how great it looks. After dark, it lights up a corner like a beacon in the night, which is precisely what I want the effect to be. I’m hoping that it will help us a great deal more in the winter when things get pretty quiet in our “population-416″ town.
All in all, I’m completely satisfied with the product, but in review not all convinced that it brought us many new loyal customers.
Dear Signtronix, The sign I purchased from you has added value to my business along with the building. The brightness of the sign provides safety in front of the office. Many people have complemented the sign and express how much easier it is to find my office.
Thank you,
The Janesville Property Mgmt. Team
Janesville Property Mgmt
217 W. Milwaukee St
Janesville, WI 53548
To Signtronix, I did not know if the sign would be a good investment or not. The first couple of weeks have shown me that word of mouth is not the complete answer as I have had customers who did not know we were here except for seeing the sign. Thank you for a reasonably priced sign that also looks good.
Richard A Crandell
Dicks Auto
Clinton, WI
Attention: Signtronix, I received my sign on 3-8-06 and finally got it put up by 4-6-06, due to delays by building inspector.
Anyway its up and I love it! People are commenting on how nice it looks. So I’m sending the pictures.
I obviously haven’t done the survey of new clients coming in on account of the sign – But I will send that in as soon as possible.
Thank you for the great sign!
P.S. I’m sending you a copy of the building permit – to prove that it just got put up!
Thanks again
Ann Wilkins
Milwaukee, Wisconsin
Thank you Signtronix, you have given us the professional look we were looking for.
Having a lit sign on the front of the building was just we needed.
We’ve had a lot of complements on it and has brought in new business.
We’re close to a highway, I’m sure over the next summer we will be bringing in a lot of business.
I also want to thank you for having a professional staff John Peterson II was very helpful.
We will definitely be telling all of our friends in the business community about your friendly helpful staff.
Sincerely
From the staff at Trans works transmissions LLC
Trans Works Transmissions LLC
3025 Co Hwy CX
Portage, WI 5390
We are a newer pet store in the area and when we first opened, we cut costs wherever we could. Signage was way down on the list of expenditures to begin with. In our first couple of months, business was slow but steady.
When we were offered the opportunity to get a new Signtronix sign, we were somewhat torn about the expense. Let me tell you how much of a difference a new sign has made for our business. Even after several months of the new sign, we are still getting new customers coming in because they saw our sign. Our business grew 200% in one month’s time!
Thank you, Signtronix. We were able to justify the cost of the new sign within only a couple of months.
Sincerely,
Heidi A. Brehmer, President
All For Paws - www.afppets.com
740 N. Church St
Watertown, WI 53098
It has really been a pleasure doing business with you and your company. We only have positive things to say!
As you know, we were unsure about investing in a new sign with a company that we were not familiar with. But now we are certainly glad that we did! You have been very helpful, considerate, and honest. It is obvious that customer satisfaction is important to you, and we appreciate that.
Our sign is impressive and eye-catching. The design and colors are attractive and catch people’s attention. We receive many good comments about it, which shows that people do notice. It invites them in to our store, as there is a definite increase in our floor traffic since it was put up. We are seeing the results we wanted.
Also, we appreciate how quickly it was delivered to us. Everyone that we have dealt with from your company has been helpful and pleasant too. We highly recommend Signtronix to anyone considering a new sign.
I wanted to drop you a line and tell you how much we like our sign. It was very favorably received by the community and has become a focal point. People look to us for coverage of community events, time and temperature. We wished our local soldiers God Speed and welcomed them back from their tour in Iraq. The whole community conveyed their appreciation through our Signtronix LED sign.
It also allows us to tell all of our customers about special promotions of the bank and thank them for their support.
You did a great job producing our logo in 3-D. It adds a nice professional image and favorably reflects the integrity of our bank.
It was easy to learn the program and w are always finding new ways to use its versatility to promote our bank and community activities.
Since I have received our second sign from your company it has drawn attention from our customers. The first sign that we received from you we did not hook it up to electricity so it did not seem to help out that much. We found out the importance of insuring that it is hooked up and working.
We really like the way it looks and the image it gives our business. Several customers have also had good comments on our Signtronix sign. As a matter of fact tow customers drove past our business and turned around to come in after seeing the sign. We are truly happy with the sign and what it has done for our business. Since we have received our sign we are able to notice other signs that your company makes in other towns. They really stand out. Thank you for introducing us to the concept of visual communication.
My sister has a small business for which Signtronix provided a sign. She suggested that I contact Signtronix about a sign for my business. Thus, when one of my staff called to say someone from Signtronix was at my place of business, I asked that the person meet with me that evening.
Don Heck kindly remained in town until I arrived at my business. He was quite informative and was certain to convince me that a lighted sign would be beneficial to my business.
Having seen the sign at my sister’s business in Rushville, I already knew a lighted sign would catch attention. My decision to purchase a sign was a matter of size and price.
Being located on the main highway in Carthage, people easily notice my boutique. Since the business is in a house, some people get the impression it is a resell shop. It is my hope that the lighted sign will correct that fallacy. So far, we have heard all good comments about the sign. I understand it; another Carthage business now has one of your signs.